Google's basic landing page with its logo and single inquiry box on a white background is set to experience a drastic change surprisingly since its launch in 1996, with the expansion of Google's interest and news-based feed.
The feed of personalized information, which has been a pillar of Google’s versatile mobile apps for Android and iOS since 2012 along with a home-screen page on Google’s Nexus and Pixel smartphones and tablets, will become part of the fundamental web experience in the near future, the Guardian understands.
On Wednesday Google declared it was deploying further customization to the feed, which assumed control from its Google Now personalisation in December, using the company’s “advanced machine-learning algorithms”.
Shashi Thakur, VP of engineering at Google stated: “You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. What's more, now, your feed will not only be based on your interactions with Google but also factor in what’s trending in your area and around the world.”
Users will also be able to follow topics straight from search results for things such as sports, movies, music, and celebrities, showing updates on those topics in the feed.
Google said the new additions to the feed would roll out to US users immediately and internationally in the following couple of weeks.
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