Ask the pro: The Best Tips for Funnel Creation - Grant Cardone. I sat down with Anik Singal to talk about how to build a business online. You want to set up your website, build a list, and build value over time by connecting with people. You have to stay in front of people and continue to give value and present your offers to get people to respond to you.
You need to build an evergreen funnel. Anik gives 5 tips to sell:
1.Introduction—convince someone to stay with you. You must draw someone in. The only purpose is to get their interest.
2.Story—you need someone to relate to you. Have empathy, let someone know that you understand where they are, and how they can be where you are. It needs to be a story of discovery.
3.Content—you have to make people feel they are getting value even in a pitch. Give someone an "ah-ha" moment.
4.Transition—switch from emotion to logic. Address the elephant in the room. Why are you about to charge them? Don't just go abruptly from giving value to pitch. Keep it short.
5.Confirm the sale—this is the pitch. Everyone wants a deal, so you have to build value. They want what you got, it's just a matter of how much value you build.
Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters
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