Jesse Itzler is a big believer in checking the box and moving on. When he gets a win, he will only celebrate for a night or two, then will think about what’s next.
After his keynote at CapCon, formerly "Freedom Fast Lane Live", we talked and took questions from the audience.
When discussing Zico coconut water, Jesse talks about the emotional connection he had with the product and how he wanted to share the benefits with the world. After partnering with them to make it hot, Coca-Cola bought the company a few years later.
He says that his biggest challenge in being a dad is recognizing that his kids are on their own journey. Jesse and his wife try to expose them to things which are hard, which they might fail at.
There is a valuable lesson in letting your kids see things you do which are hard but rewarding. It creates a new definition of failure, that celebrates the trying rather than the outcome.
Jesse says you have to be appreciative every day of how far you’ve come. When he is faced with a new project, he thinks about how much time he has left on this earth and weighs up the time and reward vs the aggravation.
His advice to anyone starting out in business is “pick good friends, pick good mentors, and never stop”.
See more great talks like this at this year’s Capitalism Conference. Hosted in Austin, Texas on December 7th-9th, we have an awesome line-up of speakers who will be sharing motivational content on business and the journey to financial freedom
Learn more at http://www.TheCapitalismConference.com
Our event for entrepreneurial empire builders. Dec. 7-9, 2017.
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