People fail for two reasons: I don’t know you, I forget you. If I don’t know you I can’t get you money. If I don't know you, I'm not going to go to your Twitter handle, your Facebook wall, or your YouTube channel—and I’m certainly not going to your website and buying from you. There is no shortage of money, there is a shortage of people going for money. If you are motivated for money, become motivated for attention. I’m trying to give money away, and it’s taking work. People aren’t receiving it. I have to chase them down. There is no money in your house. Your mommy and daddy told you not to talk to strangers but strangers have everything you want. You can’t be obscure! Obscurity kills business. There are plenty of solid ideas and great products out there that never make it into the hands of the consumer. Most of them don’t know how to get attention and then they disappear. There are also some weaker products and services being sold to the masses and are very successful. When you look closely, those people, products and services are committed to getting attention.
Remember, I don’t know you, and I forget you. If you’re money motivated, make sure people know you and don’t forget you.
Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.
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