If I asked you to produce 1,000 high-quality blog posts per week in 30 days what would you say to me?
Sounds crazy, right? But we do it. We've created an "assembly line" to crank out high-quality content. Here's a summary of how it works. When you have to create a lot of content, there are multiple people involved. One content creator can probably write about three or four pieces of content at most per week. So you need to hire 20, 30 writers to generate the amount of high-quality content that you're looking for. How do you make this process fool-proof? You come up with a topic. Then you assign it to the writer, and the writer writes it, outlines it, and after he outlines it, you have to approve it and edit it. Then you send it back for revisions. After they write it, you have to approve it, and maybe they'll make some additional edits. We never hire full-time writers because we know the moment you hire a full-time writer, production max output plummets. They start thinking of it as a nine-to-five. They work from nine to five. A lot of times, I notice that people, at least for myself, I'm more productive if I set my hours. Because I know when I'm productive. I'm least productive between 2:00 to 4:00 PM because I get drowsy. Let's say in the afternoon; I'm not productive. Instead of me sitting there for three hours trying to pretend like I'm working, what's more efficient? Take a nap. That is how writers work. That's how they're creative. And also, during the day, for a lot of creative people, there are a lot of interruptions. You can't be creative when you have those interruptions. You need at least a three-hour block of uninterrupted time. There are two types of schedules called manager's schedule and creator's schedule. And what happens in manager's schedule, they're more high-level. They have a lot of meanings, a lot of calls. But for people who are creative, who are developers, designers, writers - odd hours work best. So naturally, it doesn't work when you hire full-time writers when you work nine to five when interruptions are happening the most. We find all our writers from jobs.problogger.com. Another good way to find good writers is to look at writers who have their authorship on other sites and just contact them. Contact writers that you like so when they write content you-you they can also promote it to their following and then it just goes so much more viral. If you hire writers who are already popular and have a following, whatever they write, they're going to do the marketing for you. So, even if you're paying 20 cents a word, it's a lot cheaper than hiring cheaper writers because these guys also do all the marketing. So, you don't have to pay for the Facebook ads or any other marketing. We use Trello to manage our writers and keep it simple by just creating columns. Every person is responsible for a column. Your job is to make sure whatever is under your column, gets moved to the next. Then it's the other person's job to clear the column. You cannot mess that up. It's straightforward, and it's scalable. As I said, if we want to produce a thousand pieces of content a week, we could. We already produce hundreds and hundreds. It's not that much harder to scale. Now you guys know how we produce content. Feel free and follow the process. Jack our Trello boards, you know, do the same thing. You can even go to jobs.problogger.com and find the writers that we're using probably on there for a lot of our customers' stuff.
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