Today I speak with Joe Polish. Joe is the Founder and President of Piranha Marketing Inc. He is also the creator of Genius Network® Interview Series, founder of Genius Network® (aka The 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular podcasts on iTunes.
1:55 Importance of Understanding Marketing 3:35 Donald Trump: Master of Communication 4:47 Key Principles to Get Started in Marketing 6:54 Write Sales Letter 10:43 Education Based Marketing 14:29 Invest in Copy Before Design 17:00 You can have an ELF Business or a Half Business 18:28 One Book to Buy and Read? 19:48 Joe Polish 3 Truths 21:50 Joe Polish Definition of Greatness
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