Today I'm going to share with you all of my war stories about getting banned by Google. These are the top SEO mistakes to avoid, and if you don't, you're going to get banned.
Tip #1: Avoid building links through WordPress themes. Some people are still doing them, and they think it works. Back in the day, I had a web hosting website. I never provided web hosting, but, I ranked number one on Google for the term web hosting. That's one of the most competitive terms. Everyone's going after it because they want affiliate commissions for HostGator, Bluehost, GoDaddy.
You name it.
Instead of creating my own themes I bought domains that had hosting in it or the term web hosting and then bought a ton of WordPress themes.
I bought all the popular WordPress themes that were already out there and got them for little to no money.
Within six months I shot off to the page of Google for the term web hosting.
Within another three months, I shot up to the first spot. 
And you know what happened? Google eventually banned the website. When I was ranking number one, I was generating over a $100,000 a month in affiliate income. That was great. I didn't even spend more than $50,000 buying a ton of these sites, and I did that over a period of six months.
So the income that I was generating was massive compared to my investment. But I got banned. I learned, don't do shady link affiliate tactics. Tip #2: Avoid expired domain names. There was a domain named after a park, and I bought it because it was about the civil war in America and it had a bunch of EDU links.
All I did was to a take ancient domain name that had a ton of authority and change it to casino-related stuff, and, boom, I popped up in the top three spots for the key term "online casino" and "casino." That's crazy, right? Eventually, Google figured it out, got banned, lost all my money. I stopped using those tactics because it's not good in the long run.
If you're not sure if you're SEO strategy that you're using is going to get you banned or not, leave a comment, and I'll tell you if you should be doing more of it or less of it. The last thing you want to do is put all this time and energy like I did and then get banned. Think long term. Tip #3: Avoid writing the same content over and over again. After a while, you run out of topics to produce. So you just regurgitate the same stuff over and over again.
Instead, what you should be doing is updating your old content and changing it to 2017 to 2018 and making the tools more thorough. Delete the old ones that no one uses anymore. In your blog, you probably already have regurgitated content, so go into your Google Analytics, look at the one that gets the least amount of search topic, and redirect to more popular topics. Combine the content, make it more thorough, you have less duplicate content and take all your old material that's bad and no one's reading anymore, and delete it. When you do that, you're going to get way more traffic, you're not going to get penalized, and it's going to grow quarter over quarter continually.
Avoid these three SEO mistakes and in the long run when you measure your growth, year over year, you should be going up. Think long-term, and stay away from short-term tricks and tactics like I was doing. It's about longevity. Follow these tips, and you will have longevity.
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