Is Artificial Intelligence the Future of Marketing?
Artificial Intelligence is going to start being integrated into marketing campaigns, not what most of you guys are thinking about, and here's what I mean.
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You're going to start seeing a lot of things integrated together, in which the technology and the intelligence is going to start dictating what people do in their life, more so by making suggestions, and they're going to try to get companies to switch brands.
What I believe is going to happen is Google and Facebook, and a lot of these companies are going to power this technology, and they'll also power the ads.
So, they'll integrate with Sub-Zero, who will be the publisher, which is a fridge manufacturer, and Google will be the software vendor, and they'll run the technology, and they'll give Sub-Zero a kickback.
So think right now, you have a website, AdSense is running on your website, anytime someone clicks on your AdSense on your website, Google kicks you back a check.
That's what will end up happening with offline products, and you're going to start seeing artificial intelligence integrated into a lot of aspects from your life, and not only will it make your life more convenient, but they'll start dictating what brands that you should end up buying.
That's marketing. That's what I see that's going to happen in artificial intelligence. How can you get in front of it? I have no clue, but it's still early on.
In the next three, four years, we're all going to have a better understanding of how we can start getting integrated into artificial intelligence and use it for marketing, but it's still too early.
What you're going see before artificial intelligence is more virtual reality in marketing. That's what I see that's going to happen to market before artificial intelligence comes in there. Now you can get groceries delivered to you.
Right now they have buttons from Amazon; they have those Tide buttons, you push it, boom, you run out of tide, automatically gets delivered to you and gets charged to your account.
Amazon even has it where you walk into certain stores, like in Seattle, there's no one there, you can buy stuff, and they know it's you, and you get charged for it.
Neil Patel
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