There's room for everyone, and there's a platform to be made for everyone, but if you want to win big for your message and audience there's one thing the content CANNOT always be about: YOU.
How have so many people have heard about the 5 Second Rule and improved their lives? Because it isn't about me, it's about THEM. The reason why our weekly newsletter has over 200,000 weekly readers? Because it isn't about me, it's about THEM.
What can YOU do for your audience that no one else can? That will be the question you'll always have to answer.
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