4 Marketing Ideas From the Fashion Industry Every Business Can Use

In order to succeed, fashion brands have no choice but to be creative. Fashion is one of the most cutthroat industries. Famous fashio...

How strategic content creation can help save marketing overheads

  Getting attention on social media is a huge deal. There are just so many brands fighting for your eyeballs. That’s the exact reason why th...

Influencer marketing is becoming more standardized

I nfluencer marketing sprang from the idea that social platform stars with loyal followings would be able to market more effectively to ...

Top 10 Indian D2C Startup Brands On The Rise

 #10 Vahdam India: Founded by Bala Sarda in 2015, Vahdam India is a premium tea brand coming out of India – offering more than 100 signatur...

How colours catch consumers’ eyes

When Asian Paints forecast the colour of the year, it was a decision influenced by the pandemic. Inspired by aspects of design, interiors, t...

Shelves at leading offline retail chains running empty - GST impact

Leading offline retail chains are unable to stock shelves with consumer durables like refrigerators, washing machines and television ...

What CEOs And CMOs Recommend For Marketers To Read

What marketing books do CEOs, Presidents, and CMOs recommend reading? To find out about the books that provide the greatest insight on b...

The top creator economy startups VCs are watching in 2021

In the past year, VCs have fallen in love with the creator economy, as a new crop of startups has emerged to help support the needs of influ...

Your Business Needs a Social Media Marketing Strategy Right Now

Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 201...

Ways you can make more money with your digital services

For small and medium-sized digital agencies, making more money comes down to three options. 1) You could raise your rates, making more ...

What is branding?

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was...

Facebook Creative Hub adds New Tools For Marketers

The social network hits Cannes with new features for creative marketers to use on its Creative Hub platform. In 2016, Facebook took in a...

Trian wants Peltz to be on P&G's board

Activist investor Nelson Peltz is seeking a seat on Procter & Gamble Co's (PG.N: Quote, Profile, Research) board, taking publi...

They flaunt their wealth on Instagram - Meet India's uber-rich who love to do it.

Who is Muskaan Sodhi?  But Sodhi, 32, belongs to a different genre - the twentysomething (some of them are a bit older) clan of bold,...